Amazing photos coming from the pro Mousavi demonstration in Tehran.
What is incredible is how you can consume the story across the the Internet. The channels to access the story are in , in as positive sensefragmented. The fragmentation is not particularly the medium although that is partially true but more the tenor from intimate to the objective
Twitter for the real time and personal e.g. http://twitter.com/madyar , whose single post “wooooooooooo… noo” just after shooting is heard carries an emotional resonance the other channels can not quite match
Huffington post great fro citizens journalism, at least on this particular subject. Providing
and traditional news sources e.g BBC whose coverage is as excellent as ever. Providing scale and scope
Series of talks , 7 minutes each , held at Y&R. Video is from rob norman.
2. Rob Norman, CEO, GroupM Interaction Worldwide ” All about me” 3 concepts:
social gyroscope
How we rotate around our social connections, gathers our contacts around the particular identity one has at that time
contextual discoverability
Ensure relevance of message by having ability to find out less as well as more
semantic serendipity
Combines above two concepts and puts a “polite inference engine” that addresses my peripheral vision not guaranteed but better chance
Other talks include Troy Young on how the Internet has “eaten media”. Essentially how to balance the natural flow of digital media with measurement, how to mash up, how to crowd source. Comes back to solving an over supply in an attention based economy. Solution is let the media do the walking for you.
Parking today I was faced with these tariffs. My best price per minute was 2p (for 20 minutes), next best was 40 mins or 4 hours at 2.5p per minute, worst was 3.3p for 2 hours.
Interesting definition of brand as being about reality . How brand’s interact with everyday life, how they enhance our lives. When well formulated they are what we engage with e.g. Tesco’s “Every little help” .
Some of the more aspirational, attitudinal brands will be shaken out by the recession as demand for their product declines. The brands that will survive have a built a deeper enagagement with our lives. For example Coca-Cola provides us with a happiness factory entertainment, music, etc..
Really this is no more than a tautology as those brands with deep pockets build deep relationships that can survive a recession because they have deep pockets
The IAB has just released a trailer for the long tail.. really says it all. This is the IAB’s description
“Analysts estimate there are as many as 1.2 million Web sites that support themselves by selling advertising, through their own sales forces or ad networks. Most of them constitute the vaunted “long tail” — small sites serving the refined interests of niche audiences, whose existence is premised on the Internet’s near-barrierless opportunity to create and distribute content. But the term “long tail,” based as it is on such abstruse mathematical concepts as Pareto’s law, can seem bloodless. It hardly does justice to the countless lives made better because of the ad-supported Internet. “
“These new relations are underpinned by three key concepts: transmedia entertainment,participatory culture, and experiential marketing.”
Which are blurring the lines between consumer and producer, content and advertising.An earlier post entitled expanded media examines the definitions given to convergence. Expanded media intuitively feels a better term.
While I was at Deloitte convergence was a key theme for the Media and Technology practice. The three forces driving convergence were ubiquity of IP networks (e.g. 3G), platform and service convergence (e.g. iTunes and iPod) and organisational (e.g. Sky).
It feels that we are in Convergence 3.0 . Convergence 1.0 was about multi-functioning devices, Convergence 2.0 merging and blurring of service and platform and organisation re-constructing the value chain and Convergence 3.0 is the cultural convergence of consumption and production.It somehow made perfect sense as I listened to last.fm on my iPhone plugged into my iPod gen2 stand playing out over my Tannoy Mercurey speakers.
Spotify launched amid a flurry of PR , including a spot of the BBC’s main news. Heralded as the new “new model” that will save music for the price of an audio advert you can listen to tracks, create playlists. It currently only allows streaming and no downloads. It is a curious hybrid between an Itunes and Last.fm.
Whereas Last. Fm has led me into whole new realms of music and artists. In one of those slightly bizarre “How did I end up here” moments I have become quite obsessed with minimalism , Terry Riley , Morton Feldman, John Cage etc. Spotify requires a touch more work. You need to search for artists and genres from which you can create your own playlists. It does have a radio, with an ability to limit by genre and year which is quite a nice touch, however the music was pretty banal.
What I am not sure is how I would use Spotify? Apart from the home page with new tracks and artists you may like you need to decide what you want to listen to. What it does give you in return is more control than Last.fm, letting you select artists etc. You can also use Shuffle.
On the music front Spotify is quite mainstream with last.fm you get much more obscure tracks but with that comes a few duffers. The adverts were not too obtrusive and the interface is a good clone of iTunes easy to use
What it comes down to is do you want a more lean in controlled or lean back take the ride experience ?For the moment I quite like Spotify but not as much as last.fm
