Ultimately there are only three revenue models; advertising,subscription (pay per view) or transaction based. What the traditional and new media companies have to do is find a balance of the three . With the cost of access and production becoming negligible the value trad media companies provide are around quality and trust. I was looking to buy a washing machine and looked at a review on one of the review sites which suggested a leading brand machines were fantastic. Everyone else I have spoken to suggest the contrary.
How can I trust the review ? How can I be sure it is not someone in the brands marketing dept posting the review ?
So I wanted a trusted brand to provide me with “impartial” advice. Similiar for most journalism . Micro transactions rear their head again. It really is a question of pricing not the principle of a paywall
Amazing photos coming from the pro Mousavi demonstration in Tehran. (All of which seem to have disappeared from twitpic)What is incredible is how you can consume the story across the the Internet. The channels to access the story are in , a positive sense, fragmented. The fragmentation is not particularly the medium although that is partially true but more the tenor from intimate to the objectiveTwitter for the real time and personal e.g. http://twitter.com/madyar , whose single post “wooooooooooo… noo” just after shooting is heard carries an emotional resonance the other channels can not quite matchHuffington post great for citizen journalism, at least on this particular subject. And traditional news sources e.g BBC whose coverage is as excellent as ever providing scale and scope.
Series of talks , 7 minutes each , held at Y&R. Video is from rob norman.
2. Rob Norman, CEO, GroupM Interaction Worldwide ” All about me” 3 concepts:
social gyroscope
How we rotate around our social connections, gathers our contacts around the particular identity one has at that time
contextual discoverability
Ensure relevance of message by having ability to find out less as well as more
semantic serendipity
Combines above two concepts and puts a “polite inference engine” that addresses my peripheral vision not guaranteed but better chance
Other talks include Troy Young on how the Internet has “eaten media”. Essentially how to balance the natural flow of digital media with measurement, how to mash up, how to crowd source. Comes back to solving an over supply in an attention based economy. Solution is let the media do the walking for you.
Parking today I was faced with these tariffs. My best price per minute was 2p (for 20 minutes), next best was 40 mins or 4 hours at 2.5p per minute, worst was 3.3p for 2 hours.
Interesting definition of brand as being about reality . How brand’s interact with everyday life, how they enhance our lives. When well formulated they are what we engage with e.g. Tesco’s “Every little help” .
Some of the more aspirational, attitudinal brands will be shaken out by the recession as demand for their product declines. The brands that will survive have a built a deeper enagagement with our lives. For example Coca-Cola provides us with a happiness factory entertainment, music, etc..
Really this is no more than a tautology as those brands with deep pockets build deep relationships that can survive a recession because they have deep pockets
The IAB has just released a trailer for the long tail.. really says it all. This is the IAB’s description
“Analysts estimate there are as many as 1.2 million Web sites that support themselves by selling advertising, through their own sales forces or ad networks. Most of them constitute the vaunted “long tail” — small sites serving the refined interests of niche audiences, whose existence is premised on the Internet’s near-barrierless opportunity to create and distribute content. But the term “long tail,” based as it is on such abstruse mathematical concepts as Pareto’s law, can seem bloodless. It hardly does justice to the countless lives made better because of the ad-supported Internet. “
“These new relations are underpinned by three key concepts: transmedia entertainment,participatory culture, and experiential marketing.”
Which are blurring the lines between consumer and producer, content and advertising.An earlier post entitled expanded media examines the definitions given to convergence. Expanded media intuitively feels a better term.
While I was at Deloitte convergence was a key theme for the Media and Technology practice. The three forces driving convergence were ubiquity of IP networks (e.g. 3G), platform and service convergence (e.g. iTunes and iPod) and organisational (e.g. Sky).
It feels that we are in Convergence 3.0 . Convergence 1.0 was about multi-functioning devices, Convergence 2.0 merging and blurring of service and platform and organisation re-constructing the value chain and Convergence 3.0 is the cultural convergence of consumption and production.It somehow made perfect sense as I listened to last.fm on my iPhone plugged into my iPod gen2 stand playing out over my Tannoy Mercurey speakers.
