Monthly Archives: May 2008

Incrementalism

photo credit: Lord Jim

Popped down to Internet world last week as I fancied a little unfocused trawl.   My expectations were fairly low which were completely met.   Discriminating between the various offerings was near on impossible.    Hosting companies, SEO etc  tend to differentiate on  cost, infrastructure and other commodified attributes. Admittedly Internet World is not Under the Radar but still.
Incrementalism seems to be the zeitgeist […]

Mobile Advertising models

 Saw this chart on Blyk . Now while there is definitely some puff and bias, namely it reflects early adoption interest  inevitably response rates will fall,  it does at least raise the bar in terms of expected ROI from an advertising campaign.

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