Monthly Archives: March 2009

Long Tail becomes a blockbuster

March 24, 2009 – 11:41 am

The IAB has just released a trailer for the long tail.. really says it all. This is the IAB’s description
“Analysts estimate there are as many as 1.2 million Web sites that support themselves by selling advertising, through their own sales forces or ad networks. Most of them constitute the vaunted “long tail” — small sites […]

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Convergence 3.0

March 6, 2009 – 10:57 am

photo credit: mangpages
Was reading some of MIT Convergence Culture Consortium writings (ended up buying Henry Jenkins book; “CONVERGENCE CULTURE: Where Old and New Media Collide” ).  Three main drivers are identified “
“These new relations are underpinned by three key concepts: transmedia entertainment, participatory culture, and experiential marketing.”
Which are blurring the lines between consumer and producer, […]

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Spotify - The Future of Music

March 5, 2009 – 11:15 am

Spotify launched amid a flurry of PR , including a spot of the BBC’s main news. Heralded as the new “new model” that will save music for the price of an audio advert you can listen to tracks, create playlists. It currently only allows streaming and no downloads. It is a curious hybrid between an […]

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