October 7, 2009 – 10:57 am
Was thinking a little aboutMurdoch’s pay wall.
Ultimately there are only three revenue models; advertising,subscription (pay per view) or transaction based. What the traditional and new media companies have to do is find a balance of the three . With the cost of access and production becoming negligible the value trad media companies provide are around […]
Amazing photos coming from the pro Mousavi demonstration in Tehran. (All of which seem to have disappeared from twitpic)What is incredible is how you can consume the story across the the Internet. The channels to access the story are in , a positive sense, fragmented. The fragmentation is not particularly the medium although that is […]
Seven minutes to re-invent the Internet
Series of talks , 7 minutes each , held at Y&R. Video is from rob norman.
2. Rob Norman, CEO, GroupM Interaction Worldwide ” All about me” 3 concepts:
social gyroscope
How we rotate around our social connections, gathers our contacts around the particular identity one has at that time
contextual discoverability
Ensure relevance […]
Posted in Advertising, Convergence, Expanded media, Media, marketing
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Tagged , , Attention, contextual discoverability, disaggregated, Media, semantic
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Parking today I was faced with these tariffs. My best price per minute was 2p (for 20 minutes), next best was 40 mins or 4 hours at 2.5p per minute, worst was 3.3p for 2 hours.
What the …
Interesting definition of brand as being about reality . How brand’s interact with everyday life, how they enhance our lives. When well formulated they are what we engage with e.g. Tesco’s “Every little help” .
Some of the more aspirational, attitudinal brands will be shaken out by the recession as demand for their product declines. The […]
March 24, 2009 – 11:41 am
The IAB has just released a trailer for the long tail.. really says it all. This is the IAB’s description
“Analysts estimate there are as many as 1.2 million Web sites that support themselves by selling advertising, through their own sales forces or ad networks. Most of them constitute the vaunted “long tail” — small sites […]
photo credit: mangpages
Was reading some of MIT Convergence Culture Consortium writings (ended up buying Henry Jenkins book; “CONVERGENCE CULTURE: Where Old and New Media Collide” ). Three main drivers are identified “
“These new relations are underpinned by three key concepts: transmedia entertainment, participatory culture, and experiential marketing.”
Which are blurring the lines between consumer and producer, […]
