photo credit: Lord Jim
Popped down to Internet world last week as I fancied a little unfocused trawl. My expectations were fairly low which were completely met. Discriminating between the various offerings was near on impossible. Hosting companies, SEO etc tend to differentiate on cost, infrastructure and other commodified attributes. Admittedly Internet World is not Under the Radar but still.
Incrementalism seems to be the zeitgeist […]
Saw this chart on Blyk . Now while there is definitely some puff and bias, namely it reflects early adoption interest inevitably response rates will fall, it does at least raise the bar in terms of expected ROI from an advertising campaign.
April 28, 2008 – 12:09 pm
At the risk of encouraging disparaging remarks on my choice of subjects, I think we all suffer from “video is next Internet wave” fatigue two sites have “launched” recently that deserve some attention. Hulu NBC and Fox’s collaboration, which due to territorial restraints I can only watch on Youtube, and Blinkbox ( co-founded by an […]
Posted in Convergence, Expanded media, Licensing, Media, Publishing, Rights
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Tagged Convergence, Expanded media, Innovation, Licensing, Media, new, Rights, video
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April 28, 2008 – 11:38 am
Clip above is from Medium Cool by Haskell Wexler. The title is a play on the notion of film being a Hot Medium as defined by Marshall McLuhan. That is that it only engages one sense, is overwhelming and immersive not requiring much viewer particpation to extract meaning.
Posted in Convergence, Expanded media, Licensing, Media, Publishing, Rights
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Tagged Convergence, Cool Medium, Expanded media, Licensing, McLuhan, Objectivity, Rights
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Convergence has been bandied about for quite a number of years without anyone really nailing down a key definition. The government through BERR and DCMS have set up a “convergence think tank” to examine the effects of convergence on the consumer landscape and the wider creative economy. There has always been something about teh word […]
Demand for content has grown fuelled by Martini media (I know the phrase is a tad out of date but I just love Leonard Rossiter) or “anywhere, anytime, anyplace” (or if you prefer personalised, multi device, place and time shifted) media consumption. Add in the transition from analogue to digital broadcasting, which created a proliferation of new […]
A Media Week report on ‘Alternative Media’ forecast a surge of 20.2% in 2008.
I suspect this growth will be spent conservatively relocating from one arm of a media company to another. With a few obvious exceptions this is not the time to have an advertising revenue model for your start up or indeed be starting a start […]
