Category Archives: Advertising

Pay wall

October 7, 2009 – 10:57 am

Was thinking a little aboutMurdoch’s pay wall.
Ultimately there are only three revenue models; advertising,subscription (pay per view) or transaction based. What the traditional and new media companies have to do is find a balance of the three . With the cost of access and production becoming negligible the value trad media companies provide are around […]

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7 minutes to re-invent the Internet

May 18, 2009 – 4:20 pm

Seven minutes to re-invent the Internet
Series of talks , 7 minutes each , held at Y&R. Video is from rob norman.
2. Rob Norman, CEO, GroupM Interaction Worldwide ” All about me”  3 concepts:

social gyroscope

How we rotate around our social connections, gathers our contacts around the particular identity one has at that time
contextual discoverability

Ensure relevance […]

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Do brands matter in a recession

April 17, 2009 – 2:19 pm

Interesting definition of brand as being about reality . How brand’s interact with everyday life, how they enhance our lives. When well formulated they are what we engage with e.g. Tesco’s “Every little help” .
Some of the more aspirational, attitudinal brands will be shaken out by the recession as demand for their product declines. The […]

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Long Tail becomes a blockbuster

March 24, 2009 – 11:41 am

The IAB has just released a trailer for the long tail.. really says it all. This is the IAB’s description
“Analysts estimate there are as many as 1.2 million Web sites that support themselves by selling advertising, through their own sales forces or ad networks. Most of them constitute the vaunted “long tail” — small sites […]

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Mobile Advertising models

May 7, 2008 – 3:48 pm

 Saw this chart on Blyk . Now while there is definitely some puff and bias, namely it reflects early adoption interest  inevitably response rates will fall,  it does at least raise the bar in terms of expected ROI from an advertising campaign.

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