Seven minutes to re-invent the Internet
Series of talks , 7 minutes each , held at Y&R. Video is from rob norman.
2. Rob Norman, CEO, GroupM Interaction Worldwide ” All about me” 3 concepts:
social gyroscope
How we rotate around our social connections, gathers our contacts around the particular identity one has at that time
contextual discoverability
Ensure relevance […]
photo credit: mangpages
Was reading some of MIT Convergence Culture Consortium writings (ended up buying Henry Jenkins book; “CONVERGENCE CULTURE: Where Old and New Media Collide” ). Three main drivers are identified “
“These new relations are underpinned by three key concepts: transmedia entertainment, participatory culture, and experiential marketing.”
Which are blurring the lines between consumer and producer, […]
Spotify launched amid a flurry of PR , including a spot of the BBC’s main news. Heralded as the new “new model” that will save music for the price of an audio advert you can listen to tracks, create playlists. It currently only allows streaming and no downloads. It is a curious hybrid between an […]
Saw this chart on Blyk . Now while there is definitely some puff and bias, namely it reflects early adoption interest inevitably response rates will fall, it does at least raise the bar in terms of expected ROI from an advertising campaign.
April 28, 2008 – 12:09 pm
At the risk of encouraging disparaging remarks on my choice of subjects, I think we all suffer from “video is next Internet wave” fatigue two sites have “launched” recently that deserve some attention. Hulu NBC and Fox’s collaboration, which due to territorial restraints I can only watch on Youtube, and Blinkbox ( co-founded by an […]
By Norman
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Also posted in Expanded media, Licensing, Media, Publishing, Rights
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Tagged Convergence, Expanded media, Innovation, Licensing, Media, new, Rights, video
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April 28, 2008 – 11:38 am
Clip above is from Medium Cool by Haskell Wexler. The title is a play on the notion of film being a Hot Medium as defined by Marshall McLuhan. That is that it only engages one sense, is overwhelming and immersive not requiring much viewer particpation to extract meaning.
By Norman
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Also posted in Expanded media, Licensing, Media, Publishing, Rights
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Tagged Convergence, Cool Medium, Expanded media, Licensing, McLuhan, Objectivity, Rights
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Convergence has been bandied about for quite a number of years without anyone really nailing down a key definition. The government through BERR and DCMS have set up a “convergence think tank” to examine the effects of convergence on the consumer landscape and the wider creative economy. There has always been something about teh word […]
