Category Archives: Expanded media

Expanded Media

The revolution in real time -From the intimate to the objective

June 15, 2009 – 4:58 pm

Amazing photos coming from the  pro Mousavi demonstration in Tehran. (All of which seem to have disappeared from twitpic)What is incredible is how you can consume the story across the the Internet. The channels to access the story are in , a positive sense, fragmented. The fragmentation is not particularly the medium although that is […]

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7 minutes to re-invent the Internet

May 18, 2009 – 4:20 pm

Seven minutes to re-invent the Internet
Series of talks , 7 minutes each , held at Y&R. Video is from rob norman.
2. Rob Norman, CEO, GroupM Interaction Worldwide ” All about me”  3 concepts:

social gyroscope

How we rotate around our social connections, gathers our contacts around the particular identity one has at that time
contextual discoverability

Ensure relevance […]

By admin | Also posted in Advertising, Convergence, Media, marketing | Tagged , , , , , , | Comments (3)

Convergence 3.0

March 6, 2009 – 10:57 am

photo credit: mangpages
Was reading some of MIT Convergence Culture Consortium writings (ended up buying Henry Jenkins book; “CONVERGENCE CULTURE: Where Old and New Media Collide” ).  Three main drivers are identified “
“These new relations are underpinned by three key concepts: transmedia entertainment, participatory culture, and experiential marketing.”
Which are blurring the lines between consumer and producer, […]

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New video models

April 28, 2008 – 12:09 pm

 
At the risk of encouraging disparaging remarks on my choice of subjects, I think we all suffer from “video is next Internet wave” fatigue  two sites have “launched” recently that deserve some attention. Hulu NBC and Fox’s collaboration, which due to territorial restraints I can only watch on Youtube, and Blinkbox ( co-founded by an […]

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Medium Cool

April 28, 2008 – 11:38 am

Clip above is from Medium Cool by Haskell Wexler. The title is a play on the notion of  film being a Hot Medium as defined by Marshall McLuhan. That is that it only engages one sense, is overwhelming and immersive  not requiring much  viewer particpation to extract meaning.

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Expanded media

April 25, 2008 – 1:15 pm

Convergence has been bandied about for quite a number of years without anyone really nailing down a key definition. The government through BERR and DCMS have set up a “convergence think tank” to examine the effects of convergence on the consumer landscape and the wider creative economy. There has always been something about teh word […]

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