Category Archives: marketing

7 minutes to re-invent the Internet

May 18, 2009 – 4:20 pm

Seven minutes to re-invent the Internet
Series of talks , 7 minutes each , held at Y&R. Video is from rob norman.
2. Rob Norman, CEO, GroupM Interaction Worldwide ” All about me”  3 concepts:

social gyroscope

How we rotate around our social connections, gathers our contacts around the particular identity one has at that time
contextual discoverability

Ensure relevance […]

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Do brands matter in a recession

April 17, 2009 – 2:19 pm

Interesting definition of brand as being about reality . How brand’s interact with everyday life, how they enhance our lives. When well formulated they are what we engage with e.g. Tesco’s “Every little help” .
Some of the more aspirational, attitudinal brands will be shaken out by the recession as demand for their product declines. The […]

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