Category Archives: Media

Pay wall

October 7, 2009 – 10:57 am

Was thinking a little aboutMurdoch’s pay wall.
Ultimately there are only three revenue models; advertising,subscription (pay per view) or transaction based. What the traditional and new media companies have to do is find a balance of the three . With the cost of access and production becoming negligible the value trad media companies provide are around […]

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The revolution in real time -From the intimate to the objective

June 15, 2009 – 4:58 pm

Amazing photos coming from the  pro Mousavi demonstration in Tehran. (All of which seem to have disappeared from twitpic)What is incredible is how you can consume the story across the the Internet. The channels to access the story are in , a positive sense, fragmented. The fragmentation is not particularly the medium although that is […]

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7 minutes to re-invent the Internet

May 18, 2009 – 4:20 pm

Seven minutes to re-invent the Internet
Series of talks , 7 minutes each , held at Y&R. Video is from rob norman.
2. Rob Norman, CEO, GroupM Interaction Worldwide ” All about me”  3 concepts:

social gyroscope

How we rotate around our social connections, gathers our contacts around the particular identity one has at that time
contextual discoverability

Ensure relevance […]

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Long Tail becomes a blockbuster

March 24, 2009 – 11:41 am

The IAB has just released a trailer for the long tail.. really says it all. This is the IAB’s description
“Analysts estimate there are as many as 1.2 million Web sites that support themselves by selling advertising, through their own sales forces or ad networks. Most of them constitute the vaunted “long tail” — small sites […]

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Convergence 3.0

March 6, 2009 – 10:57 am

photo credit: mangpages
Was reading some of MIT Convergence Culture Consortium writings (ended up buying Henry Jenkins book; “CONVERGENCE CULTURE: Where Old and New Media Collide” ).  Three main drivers are identified “
“These new relations are underpinned by three key concepts: transmedia entertainment, participatory culture, and experiential marketing.”
Which are blurring the lines between consumer and producer, […]

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Mobile Advertising models

May 7, 2008 – 3:48 pm

 Saw this chart on Blyk . Now while there is definitely some puff and bias, namely it reflects early adoption interest  inevitably response rates will fall,  it does at least raise the bar in terms of expected ROI from an advertising campaign.

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New video models

April 28, 2008 – 12:09 pm

 
At the risk of encouraging disparaging remarks on my choice of subjects, I think we all suffer from “video is next Internet wave” fatigue  two sites have “launched” recently that deserve some attention. Hulu NBC and Fox’s collaboration, which due to territorial restraints I can only watch on Youtube, and Blinkbox ( co-founded by an […]

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