Seven minutes to re-invent the Internet
Series of talks , 7 minutes each , held at Y&R. Video is from rob norman.
2. Rob Norman, CEO, GroupM Interaction Worldwide ” All about me” 3 concepts:
- social gyroscope
How we rotate around our social connections, gathers our contacts around the particular identity one has at that time - contextual discoverability
Ensure relevance of message by having ability to find out less as well as more - semantic serendipity
Combines above two concepts and puts a “polite inference engine” that addresses my peripheral vision not guaranteed but better chance
Other talks include Troy Young on how the Internet has “eaten media”. Essentially how to balance the natural flow of digital media with measurement, how to mash up, how to crowd source. Comes back to solving an over supply in an attention based economy. Solution is let the media do the walking for you.
