Was reading some of MIT Convergence Culture Consortium writings (ended up buying Henry Jenkins book; “CONVERGENCE CULTURE: Where Old and New Media Collide” ). Three main drivers are identified
“These new relations are underpinned by three key concepts: transmedia entertainment, participatory culture, and experiential marketing.”
While I was at Deloitte convergence was a key theme for the Media and Technology practice. The three forces driving convergence were ubiquity of IP networks (e.g. 3G), platform and service convergence (e.g. iTunes and iPod) and organisational (e.g. Sky).
It feels that we are in Convergence 3.0 . Convergence 1.0 was about multi-functioning devices, Convergence 2.0 merging and blurring of service and platform and organisation re-constructing the value chain and Convergence 3.0 is the cultural convergence of consumption and production.
