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	<title>Pynchon</title>
	<link>http://www.pynchon.co.uk</link>
	<description>Expanded media</description>
	<pubDate>Wed, 07 Oct 2009 10:57:58 +0000</pubDate>
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		<title>Pay wall</title>
		<link>http://www.pynchon.co.uk/media/pay-wall/</link>
		<comments>http://www.pynchon.co.uk/media/pay-wall/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 10:57:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Publishing]]></category>

		<category><![CDATA[digital]]></category>

		<category><![CDATA[Consumption]]></category>

		<category><![CDATA[Convergences]]></category>

		<category><![CDATA[Models]]></category>

		<category><![CDATA[Murdoch]]></category>

		<guid isPermaLink="false">http://www.pynchon.co.uk/media/pay-wall/</guid>
		<description><![CDATA[
Was thinking a little aboutMurdoch&#8217;s pay wall.
Ultimately there are only three revenue models; advertising,subscription (pay per view) or transaction based. What the traditional and new media companies have to do is find a balance of the three . With the cost of access and production becoming negligible the value trad media companies provide are around [...]]]></description>
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		<item>
		<title>The revolution in real time -From the intimate to the objective</title>
		<link>http://www.pynchon.co.uk/media/the-revolution-in-real-time-from-the-intimate-to-the-objective/</link>
		<comments>http://www.pynchon.co.uk/media/the-revolution-in-real-time-from-the-intimate-to-the-objective/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 16:58:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Culture]]></category>

		<category><![CDATA[Expanded media]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[digital]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[Convergence]]></category>

		<category><![CDATA[fragmentation]]></category>

		<guid isPermaLink="false">http://www.pynchon.co.uk/media/the-revolution-in-real-time-from-the-intimate-to-the-objective/</guid>
		<description><![CDATA[ Amazing photos coming from the  pro Mousavi demonstration in Tehran. (All of which seem to have disappeared from twitpic)What is incredible is how you can consume the story across the the Internet. The channels to access the story are in , a positive sense, fragmented. The fragmentation is not particularly the medium although that is [...]]]></description>
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		<item>
		<title>7 minutes to re-invent the Internet</title>
		<link>http://www.pynchon.co.uk/convergence/7-minutes-to-re-invent-the-internet/</link>
		<comments>http://www.pynchon.co.uk/convergence/7-minutes-to-re-invent-the-internet/#comments</comments>
		<pubDate>Mon, 18 May 2009 16:20:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Convergence]]></category>

		<category><![CDATA[Expanded media]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[Attention]]></category>

		<category><![CDATA[contextual discoverability]]></category>

		<category><![CDATA[disaggregated]]></category>

		<category><![CDATA[semantic]]></category>

		<guid isPermaLink="false">http://www.pynchon.co.uk/convergence/7-minutes-to-re-invent-the-internet/</guid>
		<description><![CDATA[



Seven minutes to re-invent the Internet 
Series of talks , 7 minutes each , held at Y&#38;R. Video is from rob norman.
2. Rob Norman, CEO, GroupM Interaction Worldwide &#8221; All about me&#8221;  3 concepts:

social gyroscope

How we rotate around our social connections, gathers our contacts around the particular identity one has at that time
contextual discoverability

Ensure relevance [...]]]></description>
		<wfw:commentRss>http://www.pynchon.co.uk/convergence/7-minutes-to-re-invent-the-internet/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What the &#8230; variable parking rates</title>
		<link>http://www.pynchon.co.uk/time/what-the-variable-parking-rates/</link>
		<comments>http://www.pynchon.co.uk/time/what-the-variable-parking-rates/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 14:50:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Time]]></category>

		<category><![CDATA[huh]]></category>

		<category><![CDATA[madness]]></category>

		<category><![CDATA[parking]]></category>

		<guid isPermaLink="false">http://www.pynchon.co.uk/time/what-the-variable-parking-rates/</guid>
		<description><![CDATA[
Parking today I was faced with these tariffs.  My best price per minute was 2p (for 20 minutes), next best was 40 mins or 4 hours at 2.5p per minute, worst was 3.3p for 2 hours.
What the &#8230;

]]></description>
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		<item>
		<title>Do brands matter in a recession</title>
		<link>http://www.pynchon.co.uk/experience/do-brands-matter-in-a-recession/</link>
		<comments>http://www.pynchon.co.uk/experience/do-brands-matter-in-a-recession/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 14:19:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Experience]]></category>

		<category><![CDATA[digital]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Brands]]></category>

		<category><![CDATA[engagement]]></category>

		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.pynchon.co.uk/experience/do-brands-matter-in-a-recession/</guid>
		<description><![CDATA[



Interesting definition of brand as being about reality . How brand&#8217;s interact with everyday life, how they enhance our lives. When well formulated they are what we engage with e.g. Tesco&#8217;s &#8220;Every little help&#8221; .
Some of the more aspirational, attitudinal brands will be shaken out by the recession as demand for their product declines. The [...]]]></description>
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