Was thinking a little aboutMurdoch’s pay wall.
Ultimately there are only three revenue models; advertising,subscription (pay per view) or transaction based. What the traditional and new media companies have to do is find a balance of the three . With the cost of access and production becoming negligible the value trad media companies provide are around quality and trust. I was looking to buy a washing machine and looked at a review on one of the review sites which suggested a leading brand machines were fantastic. Everyone else I have spoken to suggest the contrary.
How can I trust the review ? How can I be sure it is not someone in the brands marketing dept posting the review ?
So I wanted a trusted brand to provide me with “impartial” advice. Similiar for most journalism . Micro transactions rear their head again. It really is a question of pricing not the principle of a paywall
