Tag Archives: Advertising

Long Tail becomes a blockbuster

March 24, 2009 – 11:41 am

The IAB has just released a trailer for the long tail.. really says it all. This is the IAB’s description
“Analysts estimate there are as many as 1.2 million Web sites that support themselves by selling advertising, through their own sales forces or ad networks. Most of them constitute the vaunted “long tail” — small sites […]

By admin | Posted in Advertising, Long Tail, Media, digital | Also tagged , , , , , | Comments (0)

Mobile Advertising models

May 7, 2008 – 3:48 pm

 Saw this chart on Blyk . Now while there is definitely some puff and bias, namely it reflects early adoption interest  inevitably response rates will fall,  it does at least raise the bar in terms of expected ROI from an advertising campaign.

By Norman | Posted in Advertising, Convergence, Media, Mobile | Also tagged , , , , , | Comments (0)

New licensing models

April 25, 2008 – 9:10 am

Demand for content has grown fuelled by Martini media  (I know the phrase is a tad out of date but I just love Leonard Rossiter) or “anywhere, anytime, anyplace”  (or if you prefer personalised, multi device, place and time shifted) media consumption.  Add in the transition from analogue to digital broadcasting, which created a proliferation of new […]

By Norman | Posted in Convergence, Licensing, Media, Publishing, Rights | Also tagged , , , , | Comments (0)

Digital Media Funding

March 26, 2008 – 3:08 pm

A Media Week report on  ‘Alternative Media’  forecast a surge of 20.2% in 2008.
I suspect this growth will be spent conservatively relocating from one arm of a media company to another. With a few obvious exceptions this is not the time to have an advertising revenue model for your start up or indeed be starting a start […]

By Norman | Posted in Convergence, Internet, Media, Publishing | Also tagged , , , , | Comments (0)
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