Tag Archives: Convergence

The revolution in real time -From the intimate to the objective

June 15, 2009 – 4:58 pm

Amazing photos coming from the  pro Mousavi demonstration in Tehran. (All of which seem to have disappeared from twitpic)What is incredible is how you can consume the story across the the Internet. The channels to access the story are in , a positive sense, fragmented. The fragmentation is not particularly the medium although that is […]

By admin | Posted in Culture, Expanded media, Media, digital | Also tagged , , | Comments (2)

Convergence 3.0

March 6, 2009 – 10:57 am

photo credit: mangpages
Was reading some of MIT Convergence Culture Consortium writings (ended up buying Henry Jenkins book; “CONVERGENCE CULTURE: Where Old and New Media Collide” ).  Three main drivers are identified “
“These new relations are underpinned by three key concepts: transmedia entertainment, participatory culture, and experiential marketing.”
Which are blurring the lines between consumer and producer, […]

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Mobile Advertising models

May 7, 2008 – 3:48 pm

 Saw this chart on Blyk . Now while there is definitely some puff and bias, namely it reflects early adoption interest  inevitably response rates will fall,  it does at least raise the bar in terms of expected ROI from an advertising campaign.

By Norman | Posted in Advertising, Convergence, Media, Mobile | Also tagged , , , , , | Comments (0)

New video models

April 28, 2008 – 12:09 pm

 
At the risk of encouraging disparaging remarks on my choice of subjects, I think we all suffer from “video is next Internet wave” fatigue  two sites have “launched” recently that deserve some attention. Hulu NBC and Fox’s collaboration, which due to territorial restraints I can only watch on Youtube, and Blinkbox ( co-founded by an […]

By Norman | Posted in Convergence, Expanded media, Licensing, Media, Publishing, Rights | Also tagged , , , , , , | Comments (0)

Medium Cool

April 28, 2008 – 11:38 am

Clip above is from Medium Cool by Haskell Wexler. The title is a play on the notion of  film being a Hot Medium as defined by Marshall McLuhan. That is that it only engages one sense, is overwhelming and immersive  not requiring much  viewer particpation to extract meaning.

By Norman | Posted in Convergence, Expanded media, Licensing, Media, Publishing, Rights | Also tagged , , , , , | Comments (0)

Expanded media

April 25, 2008 – 1:15 pm

Convergence has been bandied about for quite a number of years without anyone really nailing down a key definition. The government through BERR and DCMS have set up a “convergence think tank” to examine the effects of convergence on the consumer landscape and the wider creative economy. There has always been something about teh word […]

By Norman | Posted in Convergence, Expanded media, Media, Service | Also tagged , , , | Comments (0)

New licensing models

April 25, 2008 – 9:10 am

Demand for content has grown fuelled by Martini media  (I know the phrase is a tad out of date but I just love Leonard Rossiter) or “anywhere, anytime, anyplace”  (or if you prefer personalised, multi device, place and time shifted) media consumption.  Add in the transition from analogue to digital broadcasting, which created a proliferation of new […]

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