Demand for content has grown fuelled by Martini media (I know the phrase is a tad out of date but I just love Leonard Rossiter) or “anywhere, anytime, anyplace” (or if you prefer personalised, multi device, place and time shifted) media consumption. Add in the transition from analogue to digital broadcasting, which created a proliferation of new […]
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Advertising Consumption Convergence Cool Medium Customer experience Deal Flow digital Digital rights Divergence Entrepeneurship Expanded media experential marketing Experience Funding Incremental Innovation Internet lean back lean in Licensing Long Tail McLuhan Media medium Mobile Models music new Objectivity Participation particpatory culture Radical Rates Response Rights ROI Search Service Service design Spotify start up Syndication Transmedia videoArchives
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