Convergence has been bandied about for quite a number of years without anyone really nailing down a key definition. The government through BERR and DCMS have set up a “convergence think tank” to examine the effects of convergence on the consumer landscape and the wider creative economy. There has always been something about teh word […]
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Advertising Consumption Convergence Cool Medium Customer experience Deal Flow digital Digital rights Divergence Entrepeneurship Expanded media experential marketing Experience Funding Incremental Innovation Internet lean back lean in Licensing Long Tail McLuhan Media medium Mobile Models music new Objectivity Participation particpatory culture Radical Rates Response Rights ROI Search Service Service design Spotify start up Syndication Transmedia videoArchives
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