photo credit: mangpages
Was reading some of MIT Convergence Culture Consortium writings (ended up buying Henry Jenkins book; “CONVERGENCE CULTURE: Where Old and New Media Collide” ). Three main drivers are identified “
“These new relations are underpinned by three key concepts: transmedia entertainment, participatory culture, and experiential marketing.”
Which are blurring the lines between consumer and producer, […]
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Advertising Consumption Convergence Cool Medium Customer experience Deal Flow digital Digital rights Divergence Entrepeneurship Expanded media experential marketing Experience Funding Incremental Innovation Internet lean back lean in Licensing Long Tail McLuhan Media medium Mobile Models music new Objectivity Participation particpatory culture Radical Rates Response Rights ROI Search Service Service design Spotify start up Syndication Transmedia videoArchives
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