Saw this chart on Blyk . Now while there is definitely some puff and bias, namely it reflects early adoption interest inevitably response rates will fall, it does at least raise the bar in terms of expected ROI from an advertising campaign.
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Advertising Consumption Convergence Cool Medium Customer experience Deal Flow digital Digital rights Divergence Entrepeneurship Expanded media experential marketing Experience Funding Incremental Innovation Internet lean back lean in Licensing Long Tail McLuhan Media medium Mobile Models music new Objectivity Participation particpatory culture Radical Rates Response Rights ROI Search Service Service design Spotify start up Syndication Transmedia videoArchives
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