The IAB has just released a trailer for the long tail.. really says it all. This is the IAB’s description
“Analysts estimate there are as many as 1.2 million Web sites that support themselves by selling advertising, through their own sales forces or ad networks. Most of them constitute the vaunted “long tail” — small sites […]
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Advertising Consumption Convergence Cool Medium Customer experience Deal Flow digital Digital rights Divergence Entrepeneurship Expanded media experential marketing Experience Funding Incremental Innovation Internet lean back lean in Licensing Long Tail McLuhan Media medium Mobile Models music new Objectivity Participation particpatory culture Radical Rates Response Rights ROI Search Service Service design Spotify start up Syndication Transmedia videoArchives
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